Winning Tips

As well as providing a boost for an individual or team, awards are a great way to give credibility to your business and generate publicity. Follow our winning tips to help you write a winning award entry.

5 ways gaining national award recognition boosts your business

Article supplied by Reflection PR, members of Norfolk Chamber of Commerce

Considering entering the Chamber Business Awards? As award entry and PR experts, we have seen first-hand the tangible benefits of gaining national recognition through the power of awards. But don’t just take our word for it, research undertaken by the University of Leicester found that award winning companies showed improvements in financial performance after just a year of winning their first award.

Here are five ways that awards offer potential for return on investment:

  1. Raise your profile

The media are always looking for inspirational, newsworthy stories which motivate businesses through uncertain times. Winning an award allows you to share what makes your organisation stand out from competitors with previously un-engaged audiences. Maximise opportunities for attracting new customers by making the most of this PR and marketing potential.

  1. Make connections and extend your reach

By making it to the finals you can attend a rare networking opportunity at a prestigious London venue. The awards ceremony attracts over 500 business leaders and decision makers, all looking to make new connections and celebrate great British business. Connect with potential partners, suppliers and customers and extend your reach.

  1. Enhance your reputation through digital channels

The Chamber Business Awards provides live updates of the ceremony through social media channels, meaning your success can be shared with endless online networks. There are significant opportunities to promote your involvement and with over 600 entries each year, being a finalist is something to shout about!

After the ceremony, connect with your new-found friends on LinkedIn and Twitter and continue to engage with these organisations. You can also enhance your reputation by updating your website with the award logo/winner’s logo and blog about the third-party endorsement you have received.

  1. Add credibility to sales pitches

As an award winner, you will be given the winner’s logo to add to your marketing collateral, website and any other merchandise. You can also add this logo to tender documents and presentations. Sales is all about proving your credibility and gaining the trust of your customers; what greater tool than third-party endorsement by expert national award judges?

  1. Engage employees and re-fuel your business plan

The awards journey can improve your business operations on a day-to-day basis. Winning prestigious accolades engages employees and brings the whole team together, ensuring your business ambitions are well-communicated. And as it’s often difficult to stand back from your business, answering the award criterion provides a refreshing chance to reflect. Use judges feedback to influence your business plan and prepare for the next chapter of your success.

With so much potential to boost your business, awards are a cost-effective marketing tool well worth the commitment needed to construct the submission. So, what have you got to lose? Choose a category that supports your business objectives and share your story with one of the UK’s largest business networks.

 

This article is supplied by Reflection PR

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About Suzy Pettican, MCIPR, ACIM

Suzy Pettican is Managing Director of PR and awards consultancy Reflection PR and has helped clients build their reputation through PR and Marketing for the last 17 years.

Reflection PR’s specialist award writing division has been helping clients from across the UK successfully enter and win awards. Find out more about how Suzy and her experienced team of writers can save you time and improve your chances of success here.